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Every reel you saved
is a dinner you never made.

Share a cooking video from Instagram, TikTok, Facebook or YouTube. MealWisp watches it, writes the real recipe (ingredients, steps, timings), and drops it onto your week with a grocery list attached.

One email at launch. No spam, no sharing.

Free
to start, no card
< 60s
from link to recipe
No ads
and no data selling

Pasted link

instagram.com/reel/…

A recipe extracted from a video

Ready in

38 seconds

  • Instagram Reels
  • YouTube Shorts
  • Facebook Video
  • YouTube
  • TikTok
  • Recipe blogs
  • Screenshots
  • A photo of a cookbook page

You're not short on inspiration. You're short on a recipe.

Short-form cooking video is the best food content ever made and the worst way to actually cook. MealWisp sits in the gap.

  • 1,400

    saved, none cooked

    The folder keeps growing. The video is 45 seconds, the ingredients flash past in a caption, and by the time you're in the kitchen it's gone.

  • 6pm

    the daily blank stare

    You know what you like. You know what's in the fridge. Somehow the answer is takeout again, for the third time this week.

  • 3 apps

    to make one dinner

    Notes for the recipe, a calendar for the week, a list app for the shop. Nothing talks to anything, so you do the joining by hand.

Three steps to a recipe. The fourth is dinner.

Import Recipe

Paste a link to a cooking video, or scan a photo instead.

Video link

Link from instagram.com

Scan a photoA dish to recreate, a recipe page to digitize, or your ingredients
Reading the reel
Step 1 of 40:00
  1. Downloading the video
  2. Sampling the frames
  3. Transcribing the audio
  4. Writing the recipe

This takes about half a minute. You can leave this screen; we’ll keep going.

We’ll notify you when it’s ready, even if you close the app.

Southern Fried Chicken with Mashed Potatoes & Gravy and Mac and Cheese
From the photos · instagram.comAI-assisted
1h 30mMedium16 ingredients · 9 steps

Restaurant-style Southern fried chicken served with creamy mashed potatoes topped with brown gravy and a cheesy macaroni side.

Cooked it? Tell us how it was.

Ingredients16 items
MethodCook step by step
  1. Marinate chicken: soak chicken pieces in buttermilk with a pinch of salt and pepper for at least 1 hour or overnight in the refrigerator.
  2. Prepare dredge: in a shallow bowl mix flour, paprika, garlic powder, onion powder, salt and black pepper.
  3. Dredge chicken: remove chicken from buttermilk, let excess drip off, then coat thoroughly in the seasoned flour. For extra crunch, double-dip by returning to buttermilk and flour again.
  4. Heat oil: fill a large skillet or deep fryer with vegetable oil to about 1–1.5 inches depth and heat to 350°F (175°C).
  5. Fry chicken: carefully add chicken pieces in batches, frying until golden brown and cooked through (internal temperature 165°F / 74°C), about 12⁠–⁠15 minutes depending on size. Drain on a wire rack.
  6. Make mashed potatoes: peel and cut potatoes, boil until tender, drain and mash with butter and milk until smooth; season with salt and pepper.
  7. Heat gravy: warm prepared gravy and spoon over mashed potatoes before serving.
  8. Make mac and cheese: cook elbow macaroni according to package directions, drain. In a saucepan, warm cream and stir in shredded cheddar until melted and smooth; combine with pasta and season to taste.
  9. Assemble and serve: plate fried chicken with a scoop of mashed potatoes topped with gravy and a serving of mac and cheese.
Southern Fried Chicken with Mashed Potatoes & Gravy and Mac and CheeseStep 5 of 9

Fry chicken: carefully add chicken pieces in batches, frying until golden brown and cooked through (internal temperature 165°F / 74°C), about 12⁠–⁠15 minutes depending on size. Drain on a wire rack.

For this step

8 chicken piecesvegetable oil, for frying
Timer12 min
Step 5 of 9Timer
12:00paused

Share sheet · paste · scan a dish

  1. STEP 1

    Share the link. Done.

    Hit share on any Instagram, TikTok, Facebook or YouTube cooking video — or paste the URL into MealWisp. That is the entire interaction on your side.

  2. STEP 2

    It watches the whole video.

    We transcribe the audio and sample frames to catch the quantities and temperatures that only ever appear as on-screen text. The two get fused into one structured recipe.

  3. STEP 3

    You get a recipe, honestly labelled.

    Ingredients, steps, timings. Every recipe says where it came from — the video, the photos or your camera — and wears an AI-assisted label, because a model wrote it out.

  4. STEP 4

    Then cook it, one step at a time.

    Cook mode shows one step in big type, with just the ingredients that step needs. When a step names a time, its timer is one tap away, and the screen stays on until you're done.

Capture on one side. Plan on the other.

Two halves that finally talk to each other: the recipes you rescue feed the week you plan, and the week you plan feeds your shopping list.

Reels in. Real recipes out.

It listens to the audio and reads the text on screen, then writes the ingredients and steps. Photo posts work too, and so does a picture of a cookbook page. Every recipe names its source and wears an AI-assisted label.

  • Instagram
  • TikTok
  • YouTube
  • Facebook
  • Scan a dish
Recipe detail screen

A calorie target, then a week of meals.

The chat asks for your stats and your goal, does the maths, and builds up to a week of meals you can save straight to your library and calendar.

AI planner chat screen
Weekly meal calendar

Drag a dinner across the week.

Four slots a day, and the whole week is one reorderable list — so Wednesday's lunch becomes Friday's dinner in one gesture.

A dish suggested by What should I eat?

Stuck? Ask for a dish.

It invents one from the cuisines you cook, picture included. Keep it and it joins your library. Every idea stays in your history, on every device.

Shopping list grouped by aisle

One list for everything you planned.

Every recipe you shop for rolls into one list, grouped by aisle. Each line says which recipe asked for it, and removing a recipe takes back exactly what it added.

  • Cook mode, one step at a time

    Type you can read from across the counter, the ingredients each step needs, and a timer wherever the recipe names a time. The screen stays on while you cook.

  • It reads the recipe aloud

    Hands in the dough? Play the recipe and your phone reads out the ingredients and steps, in your language.

  • Search by what is in the fridge

    Find anything in your library by title or by ingredient. Group it into collections, star what worked.

  • Works with no signal

    Your saved recipes are cached on device, so the steps are there in a basement kitchen with one bar.

  • Allergies as hard rules

    Diet, allergies, cuisines and your goal are constraints the planner cannot quietly ignore.

  • Voice notes in chat

    Talk to the chat while you are driving or chopping. Your phone turns speech into text, and the recording never leaves it.

  • Every edit is versioned

    Tweak an ingredient, change a step. The old version is one tap away, always.

  • Four languages, dark mode, push

    English, Spanish, French and German. A push when your recipe is ready, so you can leave the app while it works.

It asks better questions than a blank week.

Chat threads that remember your body stats, your goal, your allergies and the cuisines you actually cook. It computes a calorie target, then builds up to a week of meals against it — and saves every one back to your library.

  • Starters for when you are stuck: use what I have, create a recipe, plan my week
  • Voice clips, so you can plan out loud on the school run
  • Every generated meal saves to your library and drops onto the calendar

AI Chat · Tuesday thread

I have chicken thighs, half a cabbage and no patience.

Then we are doing a 25-minute sheet pan. Before I plan the rest of the week — height, weight, and what you are aiming for?

5'9", 168 lb, trying to lean out. Gluten-free.

Target set: 2,050 kcal a day, 165 g protein. Here is Tuesday.

  • Breakfast · Miso eggs on rice — 480 kcal
  • Lunch · Charred cabbage + chicken bowl — 620 kcal
  • Dinner · Sheet-pan thighs, chili crisp — 710 kcal
  • Snack · Yoghurt, honey, walnuts — 240 kcal
Ask for something else…

4 platforms: Instagram, TikTok, Facebook, YouTube/ <60s from a link to a finished recipe/ 4 languages, in the app and here/ 0 ads — and we never sell your data

One caption in. A real recipe out.

This is the whole product, on one screen. The left is what a creator actually posts. The right is what MealWisp writes from the video it came with.

What the reel gives you

chili garlic noodles 🔥🔥 the ONLY weeknight dinner recipe you need save this before it's gone!! 😭 full recipe in my bio #noodles #weeknightdinner #easyrecipes #fyp

Quantities and timings were spoken out loud, or flashed on screen for half a second.

What MealWisp writes

Chili Garlic Noodles

From video

20 min · serves 2

Ingredients

  • 200 g wheat noodles
  • 4 cloves garlic, minced
  • 2 tbsp chili crisp
  • 1 tbsp dark soy sauce
  • 2 tsp sesame oil
  • 2 scallions, sliced

Method

  1. 1Boil the noodles one minute short of the packet time, then drain and keep 60 ml of the water.
  2. 2Warm the sesame oil over a low heat and cook the garlic for 30 seconds, until fragrant but not coloured.
  3. 3Add the chili crisp and soy, then the noodles and the reserved water. Toss for a minute until glossy.
  4. 4Off the heat, fold through the scallions and serve straight away.

Built by two people with 3,000 saved reels between them, and almost nothing cooked.

Free to start. Cheaper than one takeaway after that.

Every plan includes the library, the calendar, the shopping list and offline access. The tiers only change how much you can convert and generate.

Free

Rescue a handful of reels a month and see if it sticks.

Free

Forever, no card

Start free
  • 5 recipe conversions / month
  • Videos up to 5 minutes
  • 20 recipe ideas / month
  • Library, search & collections
  • Shopping list + calendar
Most popular

Plus

For the person whose saved folder is genuinely out of hand.

$79.99/yr

$6.67 / month, billed yearly

Go Plus
  • 80 conversions / month
  • Videos up to 30 minutes
  • AI chat: 500 messages / month
  • 120 planned meals / month
  • 120 recipe ideas / month

Pro

Batch-cookers, creators, and households feeding four opinions.

$149.99/yr

$12.50 / month, billed yearly

Go Pro
  • 160 conversions / month
  • Videos up to 60 minutes
  • AI chat: 1,000 messages / month
  • 240 planned meals / month
  • 240 recipe ideas / month

The things people actually ask.

Still stuck? hello@mealwisp.com gets a human within a day.

  • Share any public video or link from Instagram, TikTok, Facebook or YouTube straight into MealWisp. Paste the URL, or use the system share sheet — the recipe starts building before you're back in the app.

Cook the thingyou saved.

Five conversions a month on the house — enough to find out whether your saved folder was worth keeping.

One email at launch. No spam, no sharing.

iOS 16.4+ · Android 7.0+ · No card required